Video podcast production

What we produce, and for whom

A video podcast is a long conversation filmed well enough that people choose to watch it, and edited so that its best moments reach people who never will. For a brand or a founder, it is one of the few formats that builds real familiarity: listeners spend time with you, hear how you think and come to trust your judgement.

We produce video podcasts for companies and leaders who want that familiarity without looking amateur. Clients include founders building a public voice, brands with expertise worth sharing, and B2B companies whose buyers value depth. If the podcast is part of a wider founder programme, see our founder content service.

How we approach it

Format before equipment

We start with the programme itself: who it is for, what each episode promises, how long it runs, whether it has guests, and what a listener should come back for. A clear format makes every episode easier to plan and every clip easier to find.

A set that says something

The room is part of the brand. We design sets with depth, texture and considered practical light, so the background looks intentional rather than improvised. The set can be built in your office, in a hired space or on location, and we document it so it can be rebuilt identically for every recording.

Sound first

Viewers forgive a slightly soft picture. They do not forgive bad sound. Each voice is recorded on its own microphone and track, room noise is controlled, and everything is mixed and levelled so the conversation is comfortable to listen to for an hour.

Several cameras, directed

We film with a wide shot and a close angle for each person, framed so each works vertically as well as horizontally. That gives the editor natural cuts between speakers and clips that are ready for Reels and Shorts without awkward cropping.

From recording to release

We often record several episodes in one session. It keeps the set, crew and host in rhythm and gives you a buffer of episodes ready for release.

What one episode becomes

What is included

• Format development: programme name, structure, run time and episode outline template.
• Set design and build, with lighting and a sound plan.
• Recording days with a camera and sound crew.
• Full episode edit, colour grade and sound mix.
• Clips with captions in your brand typeface, and thumbnails.
• Guest release forms and music licensing.

Finding the clips worth sharing

Most of a podcast's reach comes from short clips, and most clips fail because they start in the middle of a thought. Our editors look for moments that stand on their own: a clear opinion, a surprising story, a disagreement, a line that makes sense without context. Each clip gets a strong first line, captions styled in your typeface and framing that keeps the speaker comfortably in the vertical frame.

We share a shortlist of candidate moments with timecodes before cutting, so the host can veto anything they would rather keep inside the full episode.

Thumbnails and titles get the same care. We photograph the host and guests on set for thumbnail use, so the image that sells each episode matches the look of the programme rather than a blurred frame pulled from the video.

What drives the budget

The number of episodes and how many are recorded per session, whether the set is built once or moves, the number of cameras and people on the programme, the depth of editing on the full episode, and how many clips you want from each. A regular release rhythm usually works best on a monthly retainer, which also gives you a fixed delivery calendar.

How to brief us

Tell us who the podcast is for, who will host, what you want listeners to think of you after a season, and how often you want to release. Share programmes you admire and say what you admire: the pace, the set, the editing, the host. For a founder-led show, our guide to founder-led content is a useful starting point. Podcasts are especially effective for B2B technology companies, whose buyers research deeply before they talk to anyone.